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Free tools

Six free tools, one question each.

Pick the question you have about your sales right now. Each tool takes between 30 seconds and 10 minutes, runs in your browser and needs no login. A few ask for an email before they show the full breakdown; the main answer you get either way.

  1. Where is my sales process losing money?

    Revenue Leak Calculator

    You getAn estimated yearly leak in euros, which of four areas it comes from, and the three fixes I'd start with. 3 min
  2. Could someone other than me run our sales?

    Sales Readiness Score

    You getA grade from A to F on 15 statements, and the three weakest areas with what to do about each. 5 min
  3. Who exactly should I be selling to?

    ICP Builder

    You getYour ideal customer profile written out, built only from your own answers, plus personas, a lead scoring rubric and email templates. 10 min
  4. Will outbound pay for itself?

    Outbound ROI Calculator

    You getReplies, meetings, deals and revenue per month from your own numbers, and what a meeting costs you. 2 min
  5. Can I send cold email from this domain?

    Cold Email Domain Checker

    You getOK, check or fix on six DNS checks (SPF, DKIM, DMARC, MX and more), with the exact fix for each. 30 sec
  6. What's missing from my sales process?

    Sales Audit Checklist

    You getA score per area across 40 checkpoints, and your gaps ranked by impact, biggest first. 7 min

Four more: three planners and a template.

For when the question isn't what's broken, but how much you need: pipeline, sending capacity, what a customer is worth. And the discovery questions I keep coming back to.

  1. Is there enough in the pipeline to hit the target?

    Pipeline Coverage Calculator

    You getThe coverage you need against the coverage you have, the gap in euros and in deals, and whether there's still time to close it. 2 min
  2. How many domains and mailboxes do I need?

    Cold Email Infrastructure Planner

    You getLeads, emails, mailboxes and domains for your meeting target, and a monthly cost range. Every assumption is editable. 3 min
  3. When does a new customer pay me back?

    CAC Payback and LTV:CAC Calculator

    You getCAC, payback in months, LTV and LTV:CAC, each with a plain verdict against the usual rules of thumb. 2 min
  4. What should I ask on a discovery call?

    Discovery Call Question Bank

    You get50 questions by stage, each with why I ask it and what a good answer sounds like. Copy one or print the lot. 5 min

Not sure where to start?

Take the Revenue Leak Calculator. It's three minutes and points at the part of your sales that costs you the most. If that turns out to be who you're targeting, the ICP Builder is the next one.

Rather have me look at it?

Send me your website and I'll record a 10-minute video going through it, your positioning and your sales process, with the three leaks I'd fix first. Free, in your inbox within 48 hours.

Get your free video audit