Challenge
Patricia, founder of IKI Health, was selling a healthcare SaaS platform to professionals across Europe. But the sales process was pure chaos: leads scattered across spreadsheets, no follow-up system, and Patricia personally handling every touchpoint from first contact to close.
The result? Inconsistent pipeline, missed opportunities, and zero predictability in revenue. Patricia knew the product was strong - the sales infrastructure just wasn’t there.
What We Built
We designed and implemented a complete automated sales pipeline covering the full journey from lead sourcing to booked call:
- Defined ICP segments across Spain, DACH, Nordic, and Mexico healthcare markets
- Built automated lead sourcing using Apollo + Clay for multi-market enrichment
- Created personalized email sequences in the prospect’s native language (Spanish, German, English)
- Set up LinkedIn outreach automation running in parallel with email
- Implemented lead scoring to surface the highest-intent prospects first
- Connected everything to a CRM with automated pipeline stages and follow-up reminders
Results
In the first month alone, the system generated 30+ scheduled sales calls - more than Patricia had booked in the previous quarter combined.
2 high-ticket deals closed immediately, validating both the product-market fit and the outreach approach.
Patricia went from spending 80% of her time on manual prospecting to focusing almost entirely on closing and customer success. The system now runs continuously, generating qualified conversations on autopilot.
14 years in sales, 8 of them B2B SaaS. €4M+ career revenue. Building sales systems for founders who are tired of winging it. LinkedIn