Most B2B SaaS founders don’t have a product problem. They have a revenue problem. The product works, customers get value from it, but growth is unpredictable - some months are great, others are slow, and nobody really knows why.
That’s where a B2B SaaS consultant comes in. Not to run your campaigns or manage your ads. To find the actual bottleneck in your revenue engine and fix it.
What B2B SaaS consulting actually covers
The work varies by company, but the most common problems I help solve as a saas consultant:
- ICP that’s too broad - selling to everyone, converting poorly
- Founder-led sales that won’t scale - growth capped by the founder’s calendar
- Outbound that’s flat - sequences going out, nobody responding
- Deals dying after demos - pipeline full, nothing closing
- Marketing that generates traffic but not qualified pipeline
The output is always practical: a working sales process, playbooks, messaging that resonates, and the systems to run it without my ongoing involvement. I don’t want you dependent on me. I want to hand you something that works.
Who I work with
Typically 2-25 person B2B SaaS teams between €200K and €5M ARR - pre-seed through Series A. That’s the stage where the product is proven but the go-to-market is messy, founder-led, and not yet scalable. You’ve closed deals, you know your product has value, but you can’t quite make the revenue predictable.
Occasionally I work with larger companies on specific projects: sales process redesign, HubSpot implementation, or outbound system builds.
How B2B SaaS consulting engagements work
We start with a 45-minute diagnostic call. I ask a lot of questions - about your pipeline, your ICP, where deals are getting stuck, what you’ve tried. From there I scope a project with clear deliverables and success metrics.
Some clients need a one-time build: a sales process, a sales playbook, or a GTM strategy. Others keep me involved monthly to run the outbound motion alongside their team. Our guide on building a repeatable SaaS sales process gives a concrete sense of what that foundation looks like.
Either way, you know what you’re getting before we start. No vague retainers, no hourly billing.
Real results from B2B SaaS consulting
Virginia at Venture Challenge: 170 qualified leads in 90 days, 25 teams enrolled at €5K each after we rebuilt her positioning and outreach from scratch.
Patricia at IKI Health: 30+ scheduled sales calls in month 1 and 2 high-ticket deals closed immediately after implementing the outbound system. She went from manually chasing leads in her inbox to a repeatable pipeline motion.
These aren’t exceptions. They’re what happens when positioning and outreach work together.
What makes a good B2B SaaS advisor
Someone who’s actually sold, not just advised. Who understands the difference between a product that converts and one that churns. Who knows how to build outbound systems that don’t require a full team to run.
I’ve spent 8 years in B2B SaaS sales and closed over €4M in revenue across deals from €5K to €120K. That experience shapes every engagement - I’m not applying generic consulting frameworks, I’m pattern-matching against what actually works in SaaS sales.
If that sounds like what you need, book a free diagnostic call and let’s figure out what’s actually blocking your revenue.
Results from real engagements
“Wouter pierced through our strategy, defined an appropriate online identity and built two innovative websites that align perfectly with our demands. I would highly recommend working with him.”Marco Gomes, Global Sales Director, IRIS Analytics
Founder of Sell Successfully in Eindhoven. 14 years in sales, 8 of them in B2B SaaS, €4M+ in revenue generated as operator and advisor. More about me.